Digital Storytelling and Emotional Brandbuilding
Lecture-presentation Outline by Dana Atchley

Part 1: Origins of Digital Storytelling
xx Greg Roach: Creator of The Madness of Roland"
xx Pedro Meyer: Creator of I Photograph to Remember"
xx Abbe Don: Creator of Bubbe's Back Porch"
xx Scott McCloud: Author of Understanding Comics.
xx Bob Stein: Publisher of early interactive multimedia through Voyager
xx Hypertext: Interactive fiction.
xx
Dana Atchley: Interactive digital storytelling performance.

Next Exit: A Deconstruction
xx Story Databases
xx Emotional Content
xx Story Archetypes
xx The Story of Coca-Cola
xx Next Exit on the Web

Web-based Story Sites
xx The Spleen: Piotr Szyhalski's gorgeous poster stories.
xx The Fray: Derrick Powazek's appended storytelling site.
xx Bubbe's Back Porch: Abbe Don's online backporch story forum
xx Maggie Donea Colors: Exotic, erotic bedtime stories for adults.
xx Bitter Waitress: Waitresses ven frustrationst. Funny!
xx Annotated Websites: Add Post-it style notes with commentary to other websites.
xx Scott Mcloud's Comics: by the creator of Undertsanding Comics
xx The Bit Screen: Films made for the Internet
xx Private Art: Community based on WWII letters.

Part 2: How Corporations are Using Digital Storytelling:

Rich media live presentations for executives
An interactive digital story presentation for the President of Coca-Cola
Location based Digital Storytelling:
A storytelling theater for the World of Coca-Cola in Las Vegas
xx Sources for Stories
xx Technical and Production Notes
xx A typical show
xx Call to Action
xx Results and opportunities

A Sampler of Coca-Cola Related Websites:
Official Coca-Cola Website
DA Classics Collector's Corner
Coca-Cola Recipes
Reggie's Antique Coke Bottles
Always Coca-Cola? Globalization Essay
Coca-Cola Goes to War
The Coca-Cola Network–Links to otherCoca-Cola sites
Coca-Cola Shockwave Sites

More Corporate Sites and Links
How corporations are using digital stories: by Heath Row
Companies will thrive on their stories and myths: Fast Company Magazine Distributed Storytelling: XL Capital, Reid Kempe
Corporate Intranet: IXL, Mike Bonifer
IBM Knowledge Socialization Project
Executive Leadership: Executive Development Associates
Business to Business: Rolling Thunder Media
xx xx Bob Morse Story: "Everything I Need to Know About Marketing"
xx xx Lilly Shockney story
PricewaterhouseCoopers
Newsweek: My Turn
Aurora & Quanta: Photography & Digita Media
xx A Narrative-based website by Aurora & Quanta for Eastern Mountain Sports
Ford Motor Company: A visual delight but needs stories.
Toyota Motor Company: Talks to you!
National Geographic's Congo Trek
Shutterfly & Snapfish: Digital photography portals and online photo warehouses with some album making activities
Quokka: Immersive Sports and Adventure stories
One World Journey Gorgeous. artful stories and photos.

Building Communities on the Web:

Vietnam Veteran's Wall
Spontaneous communities: The World of Coca-Cola
Oxygen.com: "Our Stories"
My Family: Virtual Family Reunion

Working Title's Resource Guide:
Fast Comany Heath Row's guide to articles on corporate storytelling.

Part 3: The Making of a Digital Story & Related Issues

Digital Storytelling Cookbook
The Center for Digital Storytelling: Workshops and Cookbook.
Seven Points of Storytelling

A Point of View
The Dramatic Question
Emotional Content
The Gift of Your Voice
The Power of a Soundtrack
Economy
Pacing

How to make a Digital Story using Premiere and Photoshop

The Center for Digital Storytelling
Digital Stories from the Center for Digital Storytelling
xx Monte's Story
xx LL Bean Story
xx Dan Pink's Story: "Sorry Denmark"
xx Extinct Story
How the Center for Digital Storytelling is working with corporations.
xx Institute for the Future
xx Hallmark Cards: Kelly Barnett–Diversity kelly.mov
xx Proctor & Gamble

Dan Bricklin's Festival Journal: How to create digital stories using Trellix and xx xx RealSlideShow
Hilary McLellan's Mother of all Lists of Digital Storytelling Sites

Derrick Story's Digital Storytelling Reader's Showcase
How to create a Digital Story using QuickTime Pro: by Derrick Story
The Story Behind the Story by Derrick Story
Storytelling Without a Camcorder for Mac by Derrick Story
Storytelling Without a Camcorder for PC by Derrick Story

The iMac and iMovie

During a recent two-day Apple Computer digital desktop video workshop, participating kids outpaced adults and showed off their creative abilities in shooting, editing, titling and scoring original videos. This includes an iMovie Tutorial by Apple Master Harry Marks.

A Tutorial on Webdesign
An Online Tutorial for Designing Websites by Valerie Casey, Vivid Studios

Music and Copyrights
Copyrighted Music and Internet Publishing by Derrick Story

Part 4: Tools and Software & Resources
State of the State of Tools for Digital Storytelling

Apple Computer: iMac DV, iMovie, Final Cut, QuickTime
Adobe Systems: Premiere, Photoshop, AfterFX, GoLive, Image Ready
Trellix Corporation: Trellix
Real Networks: RealSlideShow, G2 Player
SmartSound: Licensed Soundtracks
Macromedia: Shockwave, Flash, Director, Dreamweaver, SoundEdit16
Terran Interactive: Media Cleaner Pro
StoryCatcher: Currently in Beta
Intel: Soon to be announced
Slides and Sounds: Slide shows from photos.
Canon: DVCamcorders.
Life.com: Software for Remembering Life's Stories
Video Farm: Online editing software

Festivals, Events, Showcases and Contests:
The Digital Storytelling Festival: Annual Festival and Conference
Great Sites with Trellix Web Contest
Res Fest: Digital Film Festival
iFilm: A forum for the best and most innovative work in filmed entertainment.
Always Independent Television: Independent Film Showcase
Slamdance Anarchy online short film competition
Webby Awards: The "Oscars of the Internet".

Books:
The Healing Art of Storytelling by Richard Stone: Hyperion 1996
A Way of Being Free by Ben Okri: Phoenix Paperbacks 1997
Legacy
A Simple Step by Step Guide to Creating Personal History by Linda Spence: Swallow Press, 1997

Contents © 2000 Dana Atchley