The SEDONA CONFERENCES
A New Technological Framework in Education, Technology & Entertaiment

Excerpt from a report on the Sedona Conference
by Paul Elsner, Chancellor Emeritus, Maricopa Community Colleges


The format for the Sedona Conferences allows a small assembly, no more than 250 people, to hear speakers and discuss issues and implications of the mixing of entertainment, education and technology.


"Sedona gets better when Dana Atchley
presents his format to the technologists
and educators assembled
– this audience
was not really prepared for what they got."


Atchley's format was aptly called "Digital Storytelling–Ancient Technologies and New Technologies." Atchley is creator of Next Exit, an interactive theatrical performance of the ancient art of storytelling. His clients range from Coca Cola, PricewaterhouseCoopers, Silicon Graphics, to Simon and Schuster.

In following Next Exit's visual vignettes, a digitally elicited stream of Dana's memories of family vacations, career departures, graduate education in graphic design at Yale, translations of family icons, events and traditions, peel back Dana's life and living layers of time revealing significance, daydreams and regeneration of self.

To open the audience to warmth and bonding, he digitally lights a campfire from his keyboard...pop, comes up a friendly log fire at the corner of a twenty foot screen: Dana pulls up a bench and he tells his story with the memories and an iconography of a soulful but not a sorrowful life on the metaphorical highway.

"Atchley's performance moves the audience.
This is technology's highest moment."


We are living and coming to allow another person, because technology, for once, brings us to such an intimacy with this profound man
. To me, a Sedona participant and later a presenter, I never felt the campfire burn out. It still glows for me, and judging by the audience's evaluation, that I have never seen as high, his fireside chat still bonds them as well.

Well, we organized and built Sedona to be an "intimate examination of the future." I have seen Dana Atchley's Next Exit, and once again, it is the integration of the arts, entertainment, education, and technology that moves my heart. Francis Bacon placed technology in perspective. In his Novum Organum, he stated that no empire, no sect, no star could have the impact on humanity as momentous as the invention of gun powder, the magnetic needle of the navigational compass, or the invention of the printing press, all or in combination of which may have spawned the reformation or the discovery of the new world.

"We have seen technology move empires and sects . . . but can it move the stars? Perhaps not, but at Sedona,
Dana Atchley proved that technology can move people's souls."

Judging by the pre-sign-up for the pre-Sedona Conference in Birmingham in June 2000, faculty in particular want to know more about this integration of technology for the classrooms. Remember, you will hear more about Digital Storytelling.

Conference Attendee Evaluations