THE WORLD OF COCA-COLA, Las Vegas

PLAY STORY: The Collectors

PLAY STORY: A True Story
The World of Coca-Cola opened on the Las Vegas Strip in the summer of 1997. It houses a living history museum of Coca-Cola history, a fountain and a digital storytelling theater which is the emotional heart of the attraction. The theater features live storytellers presenting stories created by Dana Atchley Productions. There are seven different shows which run fourteen hours a day. Outside the theater is a place for visitors to tell their own stories about their relationship with the world's most recognized brand.