World of Coca-Cola

LOCATION BASED STORYTELLING THE WORLD OF COCA-COLA, LAS VEGAS
Visit the Digital Storytelling Theater at the World of Coca-Cola
The World of Coca-Cola, Las Vegas is designed to capture each visitor's special experiences with the world's favorite brand. These memories are brought to life through several 2-3 minute video vignettes shown in the " Storytelling Theater." Twenty-four separate stories are rotated, so each visit will offer new tales to view. After exiting the theater, visitors can use computers to type in their own Coca-Cola memories. Stories are told through a unique process called "Digital Storytelling," an art form pioneered by multimedia developer Dana Atchley. Atchley has taken the latest in technology and applied it to the world's oldest art form–storytelling. The March 1998 AV Video Multimedia Producer tells the in-depth story of the World of Coca-Cola production: Always Interactive describes how Dana Atchley Productions helps Coca-Cola make digital storytelling part of pop culture with an interactive exhibit in Las Vegas.	Online articles about the World of Coca-Cola Storytelling Theater Fast Company Magazine Experience the Real Thing by Jill Rosenfeld New Media Magazine Interactivity Goes Better with Coke by Louis M. Brill TCI Magazine Theme Me Up, Scotty by David Barbour World of Coca-Cola Apple Website Story Coca-Cola Related Links Individual websites devoted to Coca-Cola.