Dana Atchley Productions consults with senior level executives to help them communicate brand messages in a more personal and emotionally resonant manner using the techniques of digital storytelling.

Atchley worked with the President of Coca-Cola to create an interactive digital storytelling presentation combining personal stories and brand messages.

Another project for newly merged PricewaterhouseCoopers created a presentation for 3000 brand managers with PwC vice president William Dauphinais.

Dauphinais had his podium removed from the stage and announced that digital storytelling would be the new way the corporation would communicate its brand message.

"Storytelling isn't just for kids any more -- it's for CEOs, too. " Salon Magazine

"We hope to elevate the level of communications within the firm by communicating the brand message via a new approach–"digital storytelling".

Like our merger, digital storytelling combines the best of two worlds: the "new world" of digitized video, photography and art, and the "old world" of telling stories. This means the "old world" of PowerPoint slides filled with bullet point statements will be replaced by a "new world" of examples via stories, accompanied by evocative images and sounds."

William Dauphinais , Senior Partner, Worldwide Marketing